New logo for authorised online pharmacies launched

(ANSA) - Brussels, June 24 - The European Commission on Tuesday introduced a special logo to help consumers identify authorized online pharmacies from sites that may offer false medications.
    The logo featuring a white cross on a green striped background will appear on websites of authorised online pharmacies in the European Union (EU) and will link to the website of each country's respective national authority where legally operating online pharmacies will be listed.
    "When buying medicines online, consumers must be aware that unless they buy from legally-operating online medicine suppliers, they run a risk of buying medicines that are falsified," said European Health Commissioner Tonio Borg. "The Commission has established a common logo for online pharmacies so consumers can stay safe," he added.
    The regulation establishing the new logo should be available by the end of next month, and EU member states have one year after to apply it.