Consumer trends show 15 mn Italians buy online, Censis says

(ANSA) - Rome, December 4 - Italians have adopted the consumer trends of online shopping and car sharing, with 15 million Italians making a purchase online last year and 4% (about two million) using a car sharing program, said the Censis research institute on Friday.
    In the last year, 2. 7 million Italians bought food products online, and 46% use online banking, the Censis study said. Participation in the so-called sharing economy is more prevalent among the young in Italy, with 8.4% of young people using a car sharing program, the study said.