Fiere di Parma present Cibus 2024, Tuttofood in Tokyo

(ANSA) - ROME, MAR 5 - An important event took place on Tuesday evening at the Italian embassy in Tokyo as part of the international roadshow developed over the last year by Fiere di Parma in cooperation with ITA - Italian Trade Agency, with the aim of taking the Italian agri-food model worldwide.
    The event aimed to present to Japanese stakeholders the detailed programme of Cibus 2024, scheduled to take place in Parma from May 7 to 10, and the new face of the upcoming Tuttofood, scheduled to take place in Milan from May 5 to 8, 2025.
    This new leg of the international tour, which will be followed by New York (June) and Paris (October), saw the participation of ICE Agency President Matteo Zoppas, Italian ambassador to Japan Gianluigi Benedetti and the Minister of Agriculture, Food Sovereignty and Forests Francesco Lollobrigida.
    The minister stressed the crucial role of our country's agri-food trade fair offering not only for the development of Italian exports but also for establishing the Italian food model as a global point of reference.
    From 2025, Tuttofood Milano will make Cibus's organizational expertise available to companies worldwide. In collaboration with Anuga Colonia partners, the goal is to create a new, higher quality and more immersive model of a Global Fair in Italy, thanks also to a significant off-site event in the city.
    Like Cibus, it will be an exhibition that goes beyond the physical confines of pavilions to provide a unique and immersive experience, tailored to both exhibitors and visitors. (ANSA).