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Antitrust probes Shein over 'misleading promotional messages

On environmental sustainability of clothes on Italy website

Redazione Ansa

(ANSA) - ROME, SEP 25 - The Italian Antitrust Authority said Wednesday that it has opened an investigation into online retailer Shein over potentially misleading promotional messages on its Italian website.
    The Authority said in a statement that "promotional messages on the Italian website Shein. com relating to the environmental sustainability" of the fast fashion brand's products "could be misleading/omissive".
    The note explained that the probe was opened into "Infinite Styles Services CO. Limited based in Dublin, which manages Shein's Italian website, for being potentially misleading" in statements related to the environmental sustainability of clothes sold by the brand in the sections "SHEINTHEKNOW", "evoluSHEIN" and "Social responsibility" of the website. (ANSA).
   

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