Families to spend average 307 euros as winter sales kick off

(ANSA) - ROME, JAN 2 - Winter sales are kicking off on Thursday in the Valle d'Aosta region and on Saturday across Italy.
    An estimated 16 million families will be shopping discounted items, with an average budget per person of 138 euros and of 307 euros per household for a total turnover of approximately 4. 9 billion euros, according to a survey released by retailers' association Confcommercio.
    Nearly one in two consumers (46%) decided to buy at least one product during the sales and a further 50% are expected to evaluate the offers available before deciding what to get, according to the pre-sale survey conducted by polling institute Ipsos for Confcommercio. (ANSA).