Ferragni in new storm over Easter egg after pandoro row

(ANSA) - ROME, DEC 19 - Top Italian influencer and business woman Chiara Ferragni was at the centre of a fresh storm on Tuesday over allegedly profiting from charity initiatives after being fined by the Antitrust authority last week over sales of a "designer" version of the popular Italian Christmas cake called 'pandoro'.
    The new case regards an Easter Egg produced Dolci Preziosi that was endorsed by Ferragni and allegedly earned her far more than the amount that actually went to the good cause in question.
    Journalist Selvaggia Lucarelli gave an update on the case via X after a report in daily newspaper Il Fatto Quotidiano.
    "After a few telephone calls to examine the issue of the egg yesterday, the old posts promoting the Easter eggs on Ferragni's Instagram page quickly disappeared," said Lucarelli.
    "Fortunately, I and other people had saved some of these the day before".
    On Monday Ferragni, 36, made a public apology over the 'pandoro' case and said she would donate one million euros to Turin's Regina Margherita children's hospital to show her remorse.
    The competition watchdog said Ferragni and Italian confectionery company Balocco had led customers to understand that, by purchasing the 'designer' pandoro, they would have contributed to a donation to the hospital.
    The donation of 50,000 euro had, instead, already been made by Balocco on its own months earlier.
    The authority issued fines of over one million euro to companies linked to the influencer and 420,000 euros to Balocco.
    Premier Giorgia Meloni blasted Ferragni over the case, without directly saying her name, during a speech on Sunday. (ANSA).