Ad showing crisps as Communion wafers pulled

(ANSA) - ROME, APR 9 - A TV ad showing crisps as Communion wafers has been pulled after complaints from viewers' and religious groups.
    Italy's self-regulating ad body IAP has ordered a halt to the broadcast of the Amica Chips commercial, in which a crisp is substituted for the host during a religious service, after it ended up in the crosshairs of viewers association AIART and also of several religiously committed users.
    The Control Committee of the Istituto di Autodisciplina Pubblicitaria (Iap) 'has ordered the parties involved to desist from broadcasting this campaign, considering it to be in conflict with Article 10 - Moral, civil, religious convictions and dignity of the person - of the Code of Self-Discipline of Commercial Communication, according to which: 'Commercial communication must not offend moral, civil and religious convictions'". (ANSA).