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Dolce & Gabbana House Inaugurated in Shanghai

Ambrosetti: 'Brand embodies the Made in Italy concept

Redazione Ansa

(ANSA) - SHANGHAI, 21 GIU - Inaugurated in Shanghai "Casa Dolce&Gabbana" inside the historic Zhangyuan complex, in the heart of the great fashion and luxury district of Jing'An.
    The new large space revolves around the brand's extraordinary ability to embrace and exalt the richness and material and immaterial heritage of our country, through a fascinating narrative path dedicated to the general Chinese public, which winds its way through images, videos and artistic installations taken from the most celebrated productions and fashion shows organised annually by the great brand in as many famous locations in our country.
    Present at the inauguration of the space were Alfonso Dolce, CEO of Dolce&Gabbana, and Felice Usai, Managing Director of the group, testifying to the great commitment for a renewed momentum of the fashion house in the Chinese market. The event opened with a speech by the Ambassador of Italy in China Massimo Ambrosetti who underlined how "Dolce & Gabbana embodies the very concept of 'Made in Italy', expressing quality, meticulous workmanship and innovative design. The brand's dedication to excellence reflects the broader Italian tradition of valuing art and attention to detail. This commitment not only upholds the reputation of Italian products on the global stage, but also fuels a sense of national pride, acting as a symbol of the spirit of Italian creativity and artistic excellence."

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