Govt to pass law to defend 'Made in Italy' brand - Meloni

(see related) (ANSA) - ROME, APR 18 - Premier Giorgia Meloni said Tuesday that her government would soon pass legislation to better defend the 'Made in Italy' brand as she opened the Milan Furniture Fair.
    "This brand is the most valuable thing we have, provided that we are able to defend it and enhance it," she said, adding that the executive would preset a "framework law" on this issue "in the coming weeks".
    She said the legislation would be based on "three pillars: a relentless fight against counterfeiting and unfair competition, financial instruments to grow SMEs in sectors of (Italian) excellence, and training and (the development of) skills".
    Referring specifically to the Italian furniture industry, she said the government wanted to make it self-sufficient when it came to wood.
    "We are working with the ministries to design a framework to make the wood sector independent, combining environmental and economic sustainability," she said.
    "We want to aim for a 100% made in Italy wood-furniture supply chain". (ANSA).