Nutella has teamed up with ANSA to
mark its 59th anniversary with the iconic spread issuing 59
limited edition jars featuring news stories taken from the
archives of Italy's premier new agency.
The scheme, titled Nutella With You, recounts scientific
discoveries, inventions and many other historical landmarks that
have occurred since the hazelnut flavoured spread was invented
in 1964.
A QR code on the jars will give access from October in sales
outlets across Italy to stories and pictures selected by ANSA to
create a digital show of each passing year.
They include the birth of Nutella, the advent of email in 1971,
the erasable pen in 1981, the arrival of the World Wide Web in
1991, and the first smartphones in 2007.
What's more, working with Spotify, Nutella has created a sound
track to enable buyers to immerse themselves in the atmosphere
of each year.
The lucky buyers will be able to make their own playlist,
Nutella maker Ferrero said.
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