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Salone del Gusto worth 2.35 mln
02 dicembre, 14:56
(ANSA) - TURIN - The Salone del Gusto food fair has grown
into a brand name worth 2.35 million euros, generating around 65
million euros for the local area, according to newly published
research commissioned by the Turin Chamber of Commerce.
The 2012 edition of the festival will see the full
integration of Salone del Gusto and its sister fair, Terra
Madre, creating a single event running from October 25 - 29 in
Turin, said Slow Food Italia President Roberto Burdese at the
unveiling of the study.
In addition to the Salone del Gusto, the trade centre will also host the International Slow Food Congress, with 800 delegates from around the world.
The study showed that Salone del Gusto is an event with a major economic impact on the area. This includes investments on organizing the event (8.7 million euros in 2010, around 90% of which was spent in Piedmont), expenditure in the city and the region by visitors to the event (estimated, according to a consumer profile, to have numbered around 200,000 and to have spent over 30 million euros) plus the gain in reputation and name through print, audio and video, estimated to be worth more than 25 million euros.
''Turin has for years been the incarnation of a 'one-factory town', a city whose identity was centred entirely on manufacturing," commented Turin Mayor Piero Fassino. "Turin then became a 'multiple' city, linked to industry, finance, universities, culture and tourism. The Salone del Gusto, Terra Madre and Slow Food represent an exceptional part of our new heritage and have been a driving force in bringing about this change, which is not only a matter of perception but which is a fact confirmed by the figures''. The Salone del Gusto represents ''a heritage that must be promoted by the institutions, not only as an event but also as an investment for the future and an educational and growth opportunity for the young'', said Piedmont Treasury Councillor Giovanna Quaglia.
''The value of the Salone del Gusto is not just in its numbers but in the manner in which it has been strengthened since joining Terra Madre in 2004, making Turin and Piedmont a site for exploring farming, good food, sustainability and equity'', concluded Slow Food President Carlo Petrini. (ANSA).
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In addition to the Salone del Gusto, the trade centre will also host the International Slow Food Congress, with 800 delegates from around the world.
The study showed that Salone del Gusto is an event with a major economic impact on the area. This includes investments on organizing the event (8.7 million euros in 2010, around 90% of which was spent in Piedmont), expenditure in the city and the region by visitors to the event (estimated, according to a consumer profile, to have numbered around 200,000 and to have spent over 30 million euros) plus the gain in reputation and name through print, audio and video, estimated to be worth more than 25 million euros.
''Turin has for years been the incarnation of a 'one-factory town', a city whose identity was centred entirely on manufacturing," commented Turin Mayor Piero Fassino. "Turin then became a 'multiple' city, linked to industry, finance, universities, culture and tourism. The Salone del Gusto, Terra Madre and Slow Food represent an exceptional part of our new heritage and have been a driving force in bringing about this change, which is not only a matter of perception but which is a fact confirmed by the figures''. The Salone del Gusto represents ''a heritage that must be promoted by the institutions, not only as an event but also as an investment for the future and an educational and growth opportunity for the young'', said Piedmont Treasury Councillor Giovanna Quaglia.
''The value of the Salone del Gusto is not just in its numbers but in the manner in which it has been strengthened since joining Terra Madre in 2004, making Turin and Piedmont a site for exploring farming, good food, sustainability and equity'', concluded Slow Food President Carlo Petrini. (ANSA).
