Italian cosmetics exports are
thriving in spite of the economic downturn, Cosmetica Italia
national makeup association said Wednesday.
The industry posted 3.176 million euros in exports in 2013,
up by 11% over the previous year and equal to 34.2% of total
turnover.
This is because Italian cosmetics have a reputation as
being safe, effective, and fashionable, according to Cosmetica.
''The most-loved product was eau de Cologne, with total
sales of 558 million euros, up 14% in 2013'', said Cosmetica
President Fabio Rossello.
Among these is Acqua di Parma, which launched its product
in Indonesia in April and is being used by exclusive seven-star
hotels and boutiques, according to Italian foreign trade
commission ICE.
Cologne was followed by beauty creams with 565 million
euros in sales and growth of 4.7%, while makeup exports went
from 183 million euros in 2010 to 286 million in 2013, up 8.9%.
"The export growth doesn't just depend on a global consumer
recovery but also on quality, the safety of our formulas,
constant investment in research and innovation, and our capacity
to satisfy consumers in different continents'', Rossello
explained.
The Italian cosmetics industry is made up of 1,500 firms,
1,000 of them exporters, according to ICE.
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