Multinational Seattle-based
coffee chain Starbucks announced Monday that it will open its
first shop on Italian soil in Milan in 2017, in a partnership
with Italian brand manager Percassi.
Starbucks is already well-established in Europe but thus
far hasn't opened any shops in Italy, where coffee culture runs
deep and is strongly rooted to the traditional espresso bar.
The opening represents a coming full circle for the chain,
as its founder Howard Schultz got the idea for his uniquely
American version of an Italian espresso bar after a visit to the
country in 1980.
ALL RIGHTS RESERVED © Copyright ANSA
