Cibus, the world's oldest and most
famous Italian food fair, is going annual.
For 40 years Cibus has taken place every even year.
But from now on there will also be an event in odd years -
Cibus Connect.
The new fair, organised by the Fiere di Parma trade-fair
centre company and Italian food-industry federation
Federalimentare, will focus primarily on international exports.
The first event takes place in Parma on April 12 and 13.
A selection of 500 Italian food companies that are already
orientated towards exports will show their new products at
Cibus Connect, where they will meet around 1,000 foreign buyers.
These include 150 top buyers organized within the "Discover
the Authentic Italian Taste" programme of Italian trade agency
ICE.
This programme will enable foreign buyers to attend both
Cibus Connect in Parma and the Vinitaly wine fair, which is
taking place in the same period in Verona.
The exhibitor stands will have kitchen units so they can host
show cooking.
And, for the first time, 50 small producers that are part of
the Slow Food Association and offer traditional products of
excellence will be among the 500 companies taking part.
The new fair has an agile, innovative format - it takes place
over just two days with a mix of exhibitions, business matching
and conferences to delve in depth into issues regarding the
Italian food sector.
There will be many workshops, including ones organized by
Agrifood Monitor, Confimprese, ItalianFood.Net, Lebensmittel
Zeitung, Lsa, MarkUp-GdoWeek, Progressive Grocer and Retail
Asia.
The conference highlights include a forum on the 'Position of
Made in Italy Agro-food with Respect to International Evolution
of Consumption' organized with the The European House -
Ambrosetti and the "ORIGO, Geographical Indications' Global
Forum" on Italian and European protected designations of origin
products, organized by the Emilia-Romagna Region and the Italian
Agriculture Ministry and sponsored by the European Commission.
ALL RIGHTS RESERVED © Copyright ANSA
