The motto 'Alitalians do it
better' has been adopted as the new slogan for the Italian
carrier Alitalia and will be worn by its employees, its
principal investor Eithad Airways announced Friday.
The words will appear on a round, green button to be worn
by Alitalia staff and was distributed during a meeting with
airline employees by James Hogan, chief executive officer of
Etihad.
The United Arab Emirates-based Etihad threw the struggling
Italian carrier a lifeline in the form of a 560-million euro
investment for a 49% stake.
The funding deal was signed last month between the
airlines, and is currently being reviewed by European
regulators.
At the formal signing ceremony in August, Hogan said he
wanted to find a way to make Alitalia "the sexiest airline in
Europe".
Hogan has been meeting with Alitalia employees in Rome and
Milan to outline a new strategy for the airline.
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