A new regulatory plan on
advertising in the city of Rome will enter into effect in the
coming days, and on Monday Rome Mayor Ignazio Marino said
advertising space would be prohibited to those who "use women's
bodies or launch sexist messages".
"City advertising space will be able to be sold only to
those who respect the rules in the new regulatory plan and so a
woman's body can't be associated with images that objectify it
or portray it in a sexist way," Marino said.
Marino reviewed the city's advertising code with respect to
the "Friendly Images Award" (Premio Immagini Amiche) promoted by
the Women's Union in Italy (UDI) and the Office of Information
of the European Parliament in Italy, aimed at promoting
communication that "goes beyond stereotypes".
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