Fendi is paying tribute to Rome
by installing a sculpture by Italian artist Giuseppe Penone at
its flagship store in the spring and by hosting a survey of the
artist's work at its exhibition space in the Palace of Italian
Civilization in the city's southern EUR district starting this
month.
The sculpture consists of two intertwined bronze trees
measuring 18 and nine metres tall, holding an 11-tonne sculpted
block of marble five metres off the ground.
Fendi president and CEO Pietro Beccari said his company is
"very proud to donate this beautiful work of art by Giuseppe
Penone to Rome, its residents and the millions of tourists that
come to visit the Eternal City".
"Leaves of Stone expresses the deep bond with Rome and the
importance of this bond in the history of Fendi," Beccari said.
"Penone is an Italian artist of international fame with whom
we share the passion for creation, for know-how, and for the
dialogue between tradition and modernity, cardinal Fendi
values," he said.
The survey exhibition, titled "Matrice" (Matrix), will be
free and open to the public from January 27-July 16.
It will include 18 works spanning the 1970s to today, many of
which have never been publicly shown in Italy.
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