The city of Florence's iconic Baptistery will be draped in Pucci scarves for its mega fashion event "Florence Hometown of Fashion" in mid-June.
The early medieval baptistery, inspiration for generations of architects, will have its eight sides 'dressed' by Florentine native Emilio Pucci for an art installation specifically created for the four-day fashion event.
A monumental Pucci scarf printed in the designer's signature bright colors and geometrical patterns will hang on each side of the octagonal Baptistery, including Pucci's 1957 Baptistery foulard. The more than 21,500 square foot installation is part of Pitti Uomo's annual menswear event from June 16 to 20, which also will celebrate the 60th anniversary of the Florence's Center for Italian Fashion. The epynomous fashion house collaborated with the City of Florence, Italian Trade Agency and Economic Development ministry for this project.
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