Italian coffee company Lavazza
has confirmed its commitment tennis and it is the official
coffee at the Australian Open tournament for the second
consecutive year.
It is the only brand worldwide in the food and beverage
sector to sponsor all four Grand Slam tournaments
Starting on Tuesday in Melbourne, the vice-presidents of the
company, Giuseppe and Marco Lavazza, are hosting champions
including Carlos Moyà, Toni Nadal and Australian Olympic
swimmers Cate and Bronte Campbell.
Marco and Giuseppe Lavazza said that "investing in sport has
a strategic value for Lavazza: our target profile perfectly
matches that of the tennis enthusiast" and the company's
presence at the main tournaments "represents an opportunity to
give greater visibility to high-quality products in key
markets".
Andre Agassi is the international face for tennis for
Lavazza, which along with ensuring an Italian coffee experience
and proposing many recipes with coffee as an ingredient, is
launching a social-media campaign '#ChangeInACup'.
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