Leading Italian food company
Ferrarini, an historic label based in Reggio Emilia, is
continuing to grow abroad, showing renewed competitive vigor and
investing in exports.
As of June the brand will be sold at high-end Italian food
market and restaurant chain Eataly in Las Vegas with symbolic
Italian-made products including seasoned Parma ham from
Lesignano de' Bagni (Parma), salami and mortadella as well as
non-GMO butter obtained from milk produced at the Ferrarini
farms, which is very much appreciated in US stores.
"Over the last two years the American market has registered a
strong increase in sales", stressed the president of Ferrarini
Spa, Lisa Ferrarini.
Ferrarini said the brand's products can also be found at
Eataly restaurants as well as in all of the Eataly stores in the
US, including in New York, Chicago, Boston and Los Angeles.
"Educating international markets" to appreciate the taste of
high-end Italian products "is a distinctive trait of our group",
the president of Ferrarini Spa said.
"We want to promote Italy's food culture and train retailers
through constant tastings with our dedicated personnel in the
countries where we are present, thanks to which consumers can
get acquainted with the values and history of typical Italian
products and learn to appreciate and consume them".
The president explained that the company's products in the
US, in particular at Eataly stores, have always been sold as
"high-end products, 100% Made in Italy, whose trustworthiness is
guaranteed by a label with over 60 years of history".
"This year as well we will be presenting our products to
retail and restaurant specialists in North America during the
Summer Fancy Food Show, the most important event of the food and
wine industry of North America, which will be held in New York
on June 23-25", she concluded.
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