Three quarters of Italy's 11.2
million "millenials" - young people born between the 1980s and
the 2000s - are connected to the Internet, a study revealed
Monday.
Research by the polling company Nielsen and commissioned by
Yahoo! found that 76% of young adults 18-34 are on the Web, and
that the primary vehicle for Internet access is the mobile
device.
The Internet generation spends an average of 161 minutes
per day on smartphones.
Social networks, chat and apps requiring Internet access
absorb 69% of their smartphone usage, while 17% is for
non-internet apps like the camera. SMS messages are nearly
obsolete, while phone calls take up 14% of usage.
Millenials have a high propensity for spending money, even
in times of economic crisis, with 69% buying products on their
own.
However, 55% still live at home with their parents,
although not always out of economic necessity. A total of 26%
make this choice to enjoy a better quality of life, while 17% do
it to avoid housekeeping.
Just 16% live on their own. Another 16% have created a
family without children, while 13% have one or more children.
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