Italy's antitrust authority on
Monday fined Sky Italia seven million euros for failing to tell
potential subscribers that it did not have all Serie A's games
in its soccer package this season.
This year a rival station, DAZN, has bought three out of the
10 fixtures each weekend, leaving Sky with just seven out of 10.
The antitrust said Sky failed to inform subscribers of this
change.
Last June pay-TV giant Sky and DAZN, the OTT service operated
by digital sports media company Perform, secured domestic rights
to Serie A, the top flight of Italian club soccer.
The deal, which sees DAZN officially launch in Italy, gave
the streaming platform exclusive multi-platform rights to 114
matches each season for three years from 2018/19.
Meanwhile, Sky will have exclusive coverage of 266 games per
season for the same three-year period from 2018 until 2021.
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