A 'Miss Sexy Bum' contest has been
scrapped near Turin after an outcry against alleged sexism and
objectification on social media.
The competition for best female rear of the year was set up by
the municipal culture body in Bollengo, a small town in the
Turin metropolitan area.
The committee has now replaced the Sexy Bum contest with the
Miss Smile competition, replacing all the posters for the event.
The association apologised to everyone who had felt offended
saying "it was not our intention to objectify women".
photo: Miss Earth 2019 beauty pageant
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