ANSA has come top among Italy's news
brands for the trust the public has in it for the sixth
consecutive year, according to the Reuters Institute's Digital
News Report 2023.
The 12th edition of the report, which profiles the media
situations in 46 countries, said 78% of Italians trust ANSA, up
from 73% last year.
News channel SkyTg24 came second and financial daily Sole 24 Ore
came third with trust scores of 71% and 69% respectively.
The report added that the website of Italy's top news agency,
ANSA.it, had climbed a position in the ranking for online weekly
reach, moving joint second alongside Fanpage, with 20% of people
using it at least once a week.
The top website was Mediaset's TgCom24, with 21% of people using
it every week.
"Overall news trust remains very low (34%) but there are
relatively high levels of trust in some specific news brands,
especially those known for lower levels of political
partisanship," the report said.
"The least trusted outlets are those with a more pronounced
political bias and also the digital-born outlet Fanpage".
The report said that most Italian news organisations mainly rely
on online advertising to fund digital operations.
"However, publishers' share of online advertising revenues is
limited, with platforms such as Google and Facebook/Meta taking
the lion's share (85% in 2021)," it said.
"This is particularly worrying as traditional advertising
revenues shrink.
"From 2017 to 2021, the overall revenues in the television and
print sectors decreased by 10%, and this led to a reduction of
2,400 employees (-17%) just in the newspaper and magazine
industry".
Photo: ANSA Editor-in-chief Luigi Contu.
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