Nearly 63,000 Japanese have visited
'Villaggio Italia' in Tokyo and some 25,000 have boarded the
Amerigo Vespucci ship.
These are the figures of the Japanese stopover of the World Tour
of the sailing and training vessel of the Italian Navy outlined
on Friday by Luca Andreoli, managing director of Difesa Servizi,
the defence ministry's in-house company that produces and
supports all the phases of the initiative..
"We are satisfied for the institutional, economic, scientific
and social initiatives that have been consolidated as well as
for the great and general feeling of appreciation for the
initiative", he explained.
"Forty events were planned, all rigorously sold out and all
unanimously appreciated by the sector's operators as well as by
the general public", noted Andreoli.
The initiative also attracted a great following on social media
with the six channels dedicated to the Vespucci Tour (Facebook,
Instagram, Tik Tok, LinkedIn, X and Youtube) publishing content
that obtained over 65 million views with 8.5 million
interactions, while over 40,000 were the general contributions
around the world made by web users: the most quoted word was
"pride" for Italian users and "bravo" (well done) for Japanese
users.
Great attention was also bestowed by the Japanese media,
including all the main television networks that reported on the
presence of the Vespucci and Villaggio Italia in Tokyo.
Forty events and 90 hours of shows livened up the program of
Villaggio Italia in Tokyo with tickets regularly sold out: from
wine testing initiatives to cooking shows, music performances by
the band of the Italian Navy, the concert by the Italian Opera
Academy of Maestro Riccardo Muti organized as part of activities
supported by the tourism ministry and national tourism agency
ENIT, the concert of the Accademia Teatro alla Scala and by
artist Serena Autieri.
Excellencies on display at the Villaggio included "La Cappella
degli Scrovegni. Una storia contemporanea" (The Scrovegni
Chapel. A contemporary history), a multimedia film experience
conceived and made by Magister Art in cooperation with the
culture councillor of the city of Padua.
Other major attractions in Japan were the bronze work "La David"
by artist Jago for the Vespucci's World Tour, for great Italian
cinema in cooperation with the International Film Exhibition of
the Venice Biennale, the "Italia Geniale" dedicated to the
history of Italian design, organized by the ministry of business
and Made in Italy and curated by ADI Design Museum and, finally,
the exhibition of Olympic torches with the support of Italian
Olympic Committee CONI.
Significant appreciation was also awarded to the wines taken to
Japan by the Piedmont region, together with the Consortium
Piedmont Land of Wine, in cooperation with Italian Trade Agency
ICE and with Vinitaly, in occasion of the tenth anniversary of
the UNESCO recognition of Langhe-Roero and Monferrato.
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