Influencer and business woman Chiara
Ferragni on Friday described as "unjust" the decision by Italy's
Antitrust authority to fine her companies over a million euro
for alleged unfair commercial practices in relation to sales of
a "designer" version of the popular Italian Christmas cake
called 'pandoro' and said she would challenge the decision in
the "competent fora".
"I am sorry if anyone has misunderstood my communication and
doubted my good faith," wrote Ferragni on Instagram.
"My family and I will continue to do charity work as we have
always done because I will never want to give up this part of my
life," she said.
"And since I consider the decision taken against me to be
unfair, I will challenge it in the competent fora," she added.
Her post came after Italy's competition watchdog announced that
it had issued fines of over one million euro to companies linked
to the influencer and 420,000 euro to Italian confectionery
company Balocco on grounds they had led customers to believe
that by purchasing the Ferragni 'designer' pandoro they would be
contributing to a donation to the Regina Margherita pediatric
hospital in Turin.
The Antitrust authority said instead a donation of 50,000 euro
had already been made by Balocco on its own months earlier and
that the companies linked to Ferragni had made more than one
million euro from the sales initiative.
Ferragni is married to rapper and television personality Fedez,
and together they make up one of Italy's most famous celebrity
couples.
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