Finance police in the northern city of
Bologna have recovered 11 million euro in unpaid taxes from
local influencers followed collectively by 50 million people and
digital creators, it emerged on Saturday.
The force reconstructed their earnings from social posts and
collaborations with companies.
Businessman and Dj Gianluca Vacchi and videomaker Luis Sal were
among the influencers involved in the tax audit, which did not
have criminal relevance.
Influencers have come under close scrutiny in Italy in recent
months after Chiara Ferragni found herself at the centre of a
media storm and judicial probe over earnings from allegedly
bogus charity endorsements involving a pandoro Christmas cake,
an Easter egg and a doll that looked like her.
The 36-year-old influencer and businesswoman has insisted she
acted in good faith.
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