Italians spend some 24 billion euros
to make themselves more beautiful each year, eco-dermatology
association Skineco said Saturday.
They spend 24 billion euros a year on body care, including
beauty treatments, hairdressers and various products, and for
the "cosmetics" category alone, citizens' spending has increased
by 31.5% in 10 years, said the group.
"In 2023, Italians invested an average of around 929 euros per
family in beauty and body care - Skineco calculates.
"Just for the "cosmetics" category, which includes products for
hygiene, face, hair, perfumery, etc., spending in traditional,
e-commerce and professional channels stood at 12.5 billion
euros, with a growth of +31.5% in 10 years. A constantly growing
turnover, considering that estimates for 2024 see the sector
reach 13.5 billion euros, with an increase of +8% on the year".
Hair deserves a separate discussion, Skineco said.
For Italians, scalp care is no longer a merely aesthetic factor,
but has become fundamental for the psycho-physical balance of
the individual. The proof comes from the budget that Italians
dedicate to this item: over 1 billion euros in 2023 for hair
products (shampoo, gel, hairspray, dyes, etc.) and almost 9.8
billion euros spent on hairdressers (men, women and children),
on average almost 380 euros per year per family. "Hair
represents joys and sorrows for Italians - explains Skineco
president, Pucci Romano - If a range of between 80% and 85% of
men and 35-40% of women have problems of various types with
their hair, in Italy androgenetic alopecia (baldness) affects
approximately 44% of the male population. Not only genetic
factors but also external causes, such as stress and air
pollution, fuel problems related to hair which, according to
some recent studies, have direct negative effects on the scalp,
worsening the health of the hair".
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