The duo made up of singers Mahmood and
Blanco are set to try to defend the Eurovision title won last
year by Maneskin after they triumphed at a record-breaking 2022
Sanremo Music Festival at the weekend with a piece entitled
Brividi (Shivers)
It was the third time Mahmood has prevailed at the much-loved
week-long song contest after he won in 2019 with a track called
Soldi (Money), having taken the top prize in the festival's
young artists section the previous year.
The final night attracted around 13.2 million viewers to Stare
broadcaster RAI's flagship RAI1 channel, 65% of Italy's TV
audience share, the highest level since 2000.
The festival, presented for the third year by artistic director
Amadeus, attracted an average of 11.2 million viewers each
night, over 58% of the share.
It brought in 42 million euros in advertising revenue and also
did well in terms of attracting younger viewers and generating
interest on social media.
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