Guaranteeing the highest level of
participation of the Italian industrial system at Expo 2025
Osaka is the main objective of a Memorandum of Understanding
signed on Wednesday in Rome by industrialists' association
Confindustria and the Commissioner General for Italy at the
Universal Exhibition.
The agreement, which was signed at Confindustria's
headquarters, will moreover promote tourism and different
territories, supporting the internationalization of production
chains and attracting investments by highlighting Italy's
technologies and know-how.
The protocol - signed ahead of the Universal Exhibition by
Barbara Cimmino, Confindustria's vice president for exports and
investments' attraction, and by Mario Vattani, the Commissioner
General for Italy at Expo 2025 Osaka - reinforces cooperation
between the two institutions in the development of connections
between Italian businesses and new potential foreign partners to
facilitate the development of economic relations and commercial
agreements.
The meeting was also attended by Matteo Zoppas, president of
Italian Trade Agency ICE, to stress the agency's commitment in
the promotion of entrepreneurial activities on foreign markets.
Support is key to highlight the value of Made in Italy
products and contribute to the internationalization of companies
in Asia of which Expo 2025 Osaka will be an important driving
force.
The vice president of Confindustria, Barbara Cimmino, said
objectives of the Protocol of agreement signed on Wednesday
include "identifying projects to be involved, in close agreement
with associations of the (industrial) system, favouring the most
significant ones in relation to the Asian-Pacific area and
countries considered as strategic, creating occasions to meet
and talk with associated companies, agencies, institutions, the
academies with which the Commissioner has forged cooperation
agreements, promote, in partnership with the public system, the
organization of incoming and outgoing missions in Japan to start
direct collaborations with agencies and operators of the area
and favouring contacts between Italian companies and
counterparts of interest".
Cimmino went on to say that in the coming months "a shared
plan of activities" will be defined "to facilitate the
aggregation of resources and knowledge in the Italian
entrepreneurial world, in which companies will be the true
protagonists, in relation to the themes and projects of Italy's
participation at Expo 2025".
The Commissioner General for Italy at Expo 2025 Osaka,
Ambassador Mario Vattani, said that, "for a semester, the Italy
Pavilion at Expo 2025 Osaka will be an effective tool to promote
our excellence in Japan and in Asia, a region characterized by
young markets with a strong growth".
"Along with dedicated spaces in which it will be possible to
present projects and organize events, companies that will attend
Expo will be supported through services offered by a network of
institutions and associations of category with which, over the
past months, we have forged cooperation agreements.
"The partnership with Confindustria is an important element
of this path of internationalization", concluded Vattani.
ICE's president, Matteo Zoppas, said "Expo 2025 Osaka is an
event uniting the promotion and development of Made in Italy,
which represent the main activities of the ICE Agency.
"The Universal Exhibition is in fact a unique window for
Italian productions and for the growth of exports, not only on
the local market but also in Japan and across the Asian
continent.
"The ICE Agency, through its network of offices, could
contribute to Expo Osaka by organizing the incoming of qualified
operators and buyers with the objective of creating occasions of
business matching and laying the groundwork for the further
development of Italian businesses in the area.
"In Japan, Made in Italy exports in 2023 reached 8 billion
euros, including products of excellence in terms of quality,
innovation and technology, with great prospects of growth.
"Expo 2025 Osaka will thus provide an occasion that can't be
missed to capitalize on the level of attraction of Italian-made
products through the contribution of the entire country,
represented by ICE, Sace, Simest and Cdp, together with the
great commitment of the government, offered to companies and
associations that will participate,
"The best ambassador at Expo of beautiful things that are
well made: Made in Italy", he concluded.
Expo 2025 will be held in Osaka from April 13 until October
13, 2025 under the theme "Designing future society for our
lives".
Italy is presenting itself with a pavilion designed by
architect Mario Cucinella whose slogan is "Art regenerates
life".
Over 30 million visitors are expected to attend the event.
This Universal Exhibition will provide an important
opportunity of promotion for Italian companies in the
Asian-Pacific area in which Italy's "state of the art" can be
presented - from design to food, fashion, technology,
infrastructures, urban planning, energy, science and industry,
with an insight into aerospace, robotics, life sciences and high
tech, pharmaceutics and the biomedical sector.
ALL RIGHTS RESERVED © Copyright ANSA
