The prospects for an increase in
tourist flows between Italy and Japan were the focus of a
conference organised in Tokyo by the ministry of tourism and the
Italian Tourism Agency (ENIT) on the occasion of the Japanese
stage of the world tour of the Amerigo Vespucci and of Villaggio
Italia, the multi-year travelling exhibition of Italian
excellence that is accompanying the Vespucci in the major ports
of five continents.
The event saw the participation of major Japanese operators and
sector experts with whom Italian Ambassador to Tokyo Gianluigi
Benedetti analysed the most recent data on flows from and to
Japan which, he said, attest to "a full-blown renaissance of
tourism, favoured by the resumption of direct air links between
Tokyo, Rome and Milan, operated by ITA Airways and All Nippon
Airways".
Ambassador Benedetti also recalled that 2023 saw a peak of
131,000 Italian arrivals in Japan, a record figure confirmed by
this year's trend, and that the flow of Japanese tourists to
Italy has also boomed with "absolutely doubled numbers with
respect to 2022 and stays that have become longer, with hotel
presences actually tripled, reaching 440,000"
ENIT presented to the operators a schedule of the main events
planned in Italy for the rest of 2024 and for next year.
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