The new 'Vinitaly USA 2024' project
has been presented at the International Wine Expo, which is
currently taking place in Chicago.
The metropolis is the biggest city in America's Midwest, the
home to around 70 million people who buy around 200 million
dollars worth of imported Italian wine each year.
Vinitaly is taking part with over 200 companies presenting more
than 1,000 brands.
"The team effort that we have been engaged in with the public
institutions for some time has been vindicated and we can say
that an important, complex challenge has been met - that of
bringing together the Vinitaly-brand projects to create a
powerful occasion to promote the Italian wine sector in the
USA," Federico Bricolo, the president of the Veronafiere complex
that hosts the Vinitaly wine fair in Verona each April, said at
the opening ceremony.
Matteo Zoppas, the president of Italian Trade Agency ICE,
stressed that "trade fairs are of strategic important for
business matching, especially for small-and-medium-sized
enterprises.
"Together with Veronafiere and Vinitaly, which have already made
smart moves on this market, ICE is looking at making Vinitaly
USA 2024 the main strategic event for this fundamentally
important market along with the ministries of Foreign Affairs
and Agriculture and the Assocamerestero association of Italian
chambers of commerce abroad, all of which have been present in
Chicago over the last few days," Zoppas said.
Veronafiere CEO Maurizio Danese said that "Vinitaly Usa 2024
will also follow the indications given by the new committee of
importers, with whom we will agree on strategies and common
interests for the development of Italian wine.
"The aim is to make our relationship with a market that pays
great attention to premium wines and, at the same time, is
always looking for new proposals, even more fruitful," added
Danese.
"And Italy, with its 540 vine varieties, is able to offer a
range of choice that is unique and is able to satisfy the needs
of the hospitality sector, of importers and of distributors".
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