The Ambassador of Italy in Serbia, Luca Gori, together with Director Biljana Jotic of the Museum of Applied Arts in Belgrade, inaugurated the Italian Design Day in the World dedicated to the theme "Inequalities: design for a better life".
The event, organised in collaboration with the ICE Office in Serbia and the Italian Cultural Institute of Belgrade, was opened by Gilda Bojardi, Director of Interni Magazine and 2025 Ambassador of Italian Design in Serbia, who in her speech illustrated the contribution of architecture to overcoming social inequalities and "healing the fractures of humanity".
The IDD then continued with a panel, moderated by Prof.
Zoran Djukanovic, from the Faculty of Architecture at the University of Belgrade, entitled "Universal Design: designing for everyone and for everyone". The seminar was animated by Sofia Bilotta, Head of the Public Engagement and Training Offices of the MAXXI Foundation - National Museum of the 21st Century Arts - who shared MAXXI's commitment to designing museum spaces accessible to all, and by the interventions of Aleksandar Bogdanovic, Executive Director of CRID (Centre for the Development of an Inclusive Society) and Jelena Ivanovic Vojvodic, Director of Studio BIRO VIA, who discussed the inclusive design projects launched in Serbia.
Finally, Ambassador Gori opened the 'Tools for After' exhibition, which brings together around 50 objects that imagine the design of the future, understood as a tool for solving everyday and global problems through creativity.
Opening the event, Ambassador Gori stressed that "Italian design is one of our country's main assets. It is a sector that relies on the all-Italian ability to combine beauty and craftsmanship, which the whole world recognises, as demonstrated by the economic results of the sector, which will turnover over 51 billion euros in 2024, 38% of which will come from exports." "As we underline in today's event," added Gori, "Made in Italy is aesthetics and functionality but also attention to environmental sustainability and social inclusiveness. Designing spaces and objects that create community, bring cultures and peoples closer together, promote the inclusion of all social categories and respect the environment is the new challenge of contemporary design, in which Italy represents excellence".
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