Premier Italian coffee producer
Lavazza on Friday unveiled its 'Solar Coffee Garden' at the
Italian pavilion at the Dubai Expo: a huge coffe-maker fed by
solar energy and inspired by the principles of the circular
economy for an immersive experience of coffee, from the bean to
the cup.
"Lavazza wants to help spread the excellence of a Made in Italy
marked by sustainability and innovation, essential levers to
design and face the future that have always been part of our
DNA", said Francesca Lavazza, Board Member of the Lavazza Group.
"I srongly believe in the role of businesses as 'development
actor': we are responsible for the impact on society and at the
same time we must be a model of sustainable business
development. Our presence at the Italian Pavilion aims to
recount our work for a better future".
With the Solar Coffee Garden coffe maker, designed by CRA-Carlo
Ratti Associati and Italo Rota Building office inside the
pavilion, visitors enter the world of ¡Tierra!, and in every cup
they will find a true story of sustainability while respecting
the planet and people.
"We are continuing a path that started some time ago," says
Carlo Colpo, Marketing Communication Director & Brand Home
Director of the Lavazza Group, "which today we recount via Blend
for Better, a communication platform that embodies our
commitment as a firm and which, via the strength of our brands,
aims to generate shared value on society, people and the
environment".
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