Over 48,000 visitors, 25 events, more
than 143 million views and 21.5 million interactions on social
media and the winning of the BEA prize for the best public icon
event of the year - this, in short, is the balance sheet of the
Mumbai stage of the Amerigo Vespucci's world tour with the
'Villaggio Italia'.
The numbers show the success of the initiative wanted by Defence
Minister Guido Crosetto and organized by Difesa Servizi in
collaboration with the Ninetynine communications agency.
Of the over 48,000 people who visited the Villaggio Italia, more
than 19,000 climbed aboard the Amerigo Vespucci tall ship.
The Villaggio Italia's five days in India's financial capital
were enriched by 25 events for a total of 51 hours open to the
public and 78 hours of shows.
Villaggio Italia, the multi-year touring world exposition,
confirmed its status as a multidisciplinary platform of dialogue
at the disposal of the public institutions, companies and
Italian excellence around the world.
The Mumbai stage, the 28th of the Vespucci world tour and
Villaggio Italia's fifth, featured the participation of Business
and Made in Italy Minister Adolfo Urso, Defence Undersecretary
Matteo Perego di Cremnago, Indian Ports Minister Sarbananda
Sonowal, Italy's Ambassador to India Antonio Bartoli, the
Commander of the Italian Navy School Admiral Antonio Natale and
Difesa Servizi Chief Executive Luca Andreoli for a series of
encounters that were productive for Italy and for relations
between the two countries.
"The presence in Mumbai of the Amerigo Vespucci ship and of the
Villaggio Italia, which has been visited by thousands of
residents and tourists of all ages over the last few days, has
been an extraordinary opportunity to consolidate ties between
Italy and India" said Urso.
During his mission to India, Urso highlighted how the Vespucci's
first-ever visit to Mumbai had marked the opening of a new phase
in political and economic relations between Italy and India.
Perego di Cremnago stressed that "the best of Made in Italy was
celebrated in Mumbai with the Vespucci ship and the Villaggio
Italia, an emblem of quality, innovation and creativity that has
always characterized our country".
Luca Andreoli, the CEO of Difesa Servizi, the defence ministry's
in-house company that organizes and supports every phase of the
initiative, expressed satisfaction too.
"Villaggio Italia is a phenomenon that is alive and constantly
evolving," he said.
"It grows every day, becoming a symbol of exchange and encounter
between different cultures.
"It is a meeting point for global dialogue, where curiosity and
the desire for knowledge meet.
"It is the mirror of an Italy that continues to bring into play
everything that makes it unique, in order to grow together".
The Vespucci world tour and the Ninetynine agency was awarded
the most important national and international event (Bea World)
prize at the BEA (Best Event Awards), which brings together the
entire event industry, receiving recognition as "Best Event of
public institutions" and also winning the "Grand Prix Iconic
Award" as the iconic event of the year in Italy and the
second-best event in the world (BEA World - Grand Prix).
The contents published during the Mumbai stage on the Vespucci
Tour's six social media channels (Facebook, Instagram, TikTok,
LinkedIn, X and YouTube) obtained over 143 million views, while
21.5 million interactions were generated by Internet users
around the world.
The most frequently used term on social media by the Italians
who visited the Villaggio Italia in Mumbai was "pride", while
for Indians it was "Thank you".
In addition to the Ministry of Defence, the Villaggio Italia
project, a public-private partnership production of Difesa
Servizi spa and Ninetynine, also features the involvement of the
premier's office and the ministries of Civil Protection and
Maritime Policies, Sport and Youth, Foreign Affairs, Economy,
Infrastructure and Transport, Made in Italy, Agriculture,
Environment, Culture and Tourism.
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