Designer Stefan Sagmeister signs
the Barcolana 56 poster presented by Generali. Through
intertwining an infographic and an old oil painting depicting a
woman, the author, with the support of illycaffè, interprets and
narrates the 2024 edition of the regatta scheduled in Trieste on
October 13. The image is composed of sails of different colors,
creating a connection with the Positive Energy theme chosen by
Barcolana and of various sizes to represent the evolution of
Barcolana's participation over the last 54 years.
The female figure, on the other hand, recalls the progress
over time of women's role in the sailing competition, from mere
spectators to significant protagonists. The Positive Energy
concept, explains Mitja Gialuz, president of the Società velica
di Barcola e Grignano, is "an invitation to bring together
thoughts and actions to look to the future with optimism.
Sagmeister's poster is an extraordinary artistic synthesis
between past positive energies and future projects."
"This year, we entrusted the creation of the poster to one of
the most acclaimed contemporary artists," says Cristina
Scocchia, CEO of illycaffè. "The result is a work of design: an
infographic that tells the story of Barcolana through the
development of its number of participants from 1969 to 2023. The
artist wanted to create a dialogue between pastel-colored sails
and an old oil painting representing a woman from the 19th
century dressed in festive attire, in which illycaffè and
Barcolana recognized an additional message linked to the
evolution of the role of women." "Barcolana encapsulates the
concept of positive progress that I find fully in line with my
artistic vision," says Sagmeister. "I wanted to combine
significant data on the regatta's evolution with an eclectic
medium like the old oil painting to create that bridge between
past and present that tells a story of development over time,
offering an encouraging message for the present era."
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