A Masterclass titled 'Iconic wines of
Italy' took place in Tokyo Tuesday celebrating the best Italian
wines in the Japanese capital, organised by the ICE Foreign
Trade Agency and Vinitaly on the occasion of the world tour of
Italian navy sailing and training ship the Amerigo Vespucci.
Attending the event were Matteo Zoppas, the president of Italian
Trade Agency ICE, Federico Bricolo, the president of the
Veronafiere complex that hosts the Vinitaly wine fair in Verona
each April, Adolfo Rebughini, director general of Veronafiere,
and Gianpaolo Bruno, director of ICE's Tokyo office.
"We are in the top Asian country for wine exports: some 200
million euros in value is exported, up on 2019 and slightly down
on 2022," Zoppas told ANSA.
"As of today the exports are growing by a few percentage points,
so there is a lot to be hopeful about.
"But above all we must continue to carry out that proselytism
and that story-telling, that promotion that then leads the
buyers, the importers, the distributors, but also all the
restaurateurs to have a greater awareness of what the Italian
products are.
"We are speaking of high-range wines, through the Masterclass,
with very important sommeliers, with entities of weight, with
Vinitaly that is coordinating things, that tell the story of the
excellence of Italian wine in Tokyo.
"We are doing this with the Amerigo Vespucci which has opened a
very important channel of communication, it is let's say a media
highway that is helping us to take the message to Japanese
operators even more strongly".
ALL RIGHTS RESERVED © Copyright ANSA
