Spazio-D, a 'concept room' dedicated to Italian design, was inaugurated in the 'La Prima' centre in Almaty. It was created at the instigation of the Italian Embassy in Astana, Kazakhstan, the Italian Cultural Institute in Almaty, and the Ice Agency, and designed by Arch. Marco Poletti of Milan. This was announced by the Ministry of Foreign Affairs.
"We conceived Spazio-D as an idea made up of many ideas," said Ambassador Marco Alberti. "Here one does not buy or sell products; one meets companies that think them up, produce them, and decide to present them to the Kazakh market. They offer insights into Italian design, organise net-working and co-working events, as well as themed seminars with local students, artists, designers and architects. Spazio-D is a showcase for Italian creativity and serves to co-create value. I am sure that many more will blossom from this idea'.
Spazio-D is located in an area adjacent to the Italian Institute of Culture, 'to encourage visual interaction between the two environments and, above all, a continuous exchange of contacts and initiatives, in a logic of integrated promotion'. The strength and coherence of the culture-business nexus are enhanced by the fact that brands and products to be exhibited are chosen on the basis of creativity, quality, historicity, craftsmanship and sustainability.
"I am very happy with this project," said arch. Marco Poletti, creator and curator of the initiative - Spazio-D completes my collaboration with the Italian institutions in Kazakhstan and brings the two countries closer together in a strategic sector such as design, creating new opportunities".
For Institute Director Edoardo Crisafulli, "Spazio-D confirms the promotional strategy we have chosen. This year we organised 'Italia Geniale!' in Almaty, a large exhibition dedicated to design proposed by our Ministry of Foreign Affairs. If that was the event, Spazio-D is the project, destined to last'.
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